Larry Roesch Chrysler Jeep Dodge RAM

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Back when Paul Roesch first started his DeSoto dealership, chances are that he couldn’t imagine the way it would grow. The accomplishment we think he’d be most proud of is that his own family has continued the dream he started more than 90 years ago. Paul’s son, Larry, a lifelong resident of Elmhurst, began working at the dealership in 1952 while taking accounting and business law courses at night. In 1963, Roesch Motors incorporated and became Elmhurst Chrysler Plymouth, quickly becoming the leading Chrysler Plymouth dealership in the country. By 1997, the Jeep franchise joined the family of cars, and in 2005, Larry’s son, Dan, acquired the former Elmhurst Dodge, ushering in the Roesch Chrysler Jeep Dodge Ram (CJDR) dealership of today.